AGP Executive Report
Last update: 7 hours agoBrand Partnerships: Real Madrid has added Hotels.com as a global partner, extending the club’s commercial sponsorship portfolio. Platform Regulation: Spain is considering suspending TikTok after reports of more than 1,000 child-abuse videos on the app; a Spanish media outlet separately reported finding 26,000 accounts sharing such content. AI and PR: A new communications-sector survey finds 75% of PR professionals believe they should lead brands’ visibility in AI-generated answers, but only 22% expect their teams to take charge. Just 17% say their organisation tracks that visibility with a dedicated tool. Tourism Marketing: Spain has awarded more than €42 million to 71 collaborative projects developing tourism experiences, from wine and olive-oil routes to craft and stargazing. Sector Campaigns: Tomato organisations from Spain and four other EU countries have launched the “We Tomato Europe” campaign, using digital channels, social media and a bilingual video to promote EU-grown produce.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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