AGP Executive Report
Last update: an hour agoPlatform Policy: Spain is demanding TikTok suspend operations until it removes child sexual abuse material, sharpening scrutiny of platform safety. Brand Growth: Seville-brewed Cruzcampo has become the UK’s best-selling Spanish beer, with sales nearing 900,000 pints a day. Heineken credits its “Choose to Cruz” campaign across TV, social media and outdoor advertising with helping build the brand. Retail Marketing: Google has updated eligibility rules for Merchant Center loyalty programmes; Spain remains a supported market, but merchants must list products through at least one qualifying Google channel. Sports Partnerships: Hotels.com has become a global partner of Real Madrid, while ad-tech firm uniqFEED is entering Spain through a Sportfive partnership covering Villarreal matches.
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