Digna Deleon-Morris unveils 90-day agency plan

Nationwide Financial Firm co-founder Digna Deleon-Morris outlined a 90-Day Agency Game Plan after the firm said it produced more than $37 million in agency production over 18 months. The bilingual framework is aimed at helping insurance agents move from training to production, then into leadership and ownership.

Why it matters: - Nationwide Financial Firm is trying to solve one of insurance sales' biggest problems: agents who get licensed but never become consistent producers. - The 90-Day Agency Game Plan is designed to turn recruits into productive agents, then into leaders who can build their own agencies. - The company is also using the program to expand bilingual leadership and develop Hispanic professionals in the financial services industry.

What happened: - Co-founder Digna Deleon-Morris introduced the 90-Day Agency Game Plan during a recent appearance on the Super Entrepreneurs Podcast with host Shahid Durrani. - Nationwide Financial Firm said the system sits behind more than $37 million in agency production over an 18-month period. - Deleon-Morris said the plan is built to move insurance professionals from uncertainty to production, leadership and ownership. - Deleon-Morris said, "I believe you could change your life in 90 days." - Deleon-Morris added, "And I know people might think I'm crazy, but I do 90-day game plans with my team."

The details: - The first 30 days focus on identity, planning and discipline before any production target is set. - Agents map where they are, where they want to go and what needs to change personally and professionally. - The early phase includes goal setting, business planning, roleplay and lock-in sessions meant to reduce distractions. - The second phase shifts to live activity, including client conversations, prospecting, presentations and follow-up. - Experienced leaders coach participants during production. - Some development programs provide qualified participants with company-generated leads during the initial launch period. - After agents begin earning commissions, the plan pushes reinvestment, independent lead generation and an owner mindset. - Nationwide Financial Firm runs an internal marketing operation that generates thousands of consumer inquiries for its national agent force. - The final 30 days focus on whether an agent can create results through other people. - Agents who want to lead learn to recruit, mentor, train and duplicate the process. - Deleon-Morris said, "You got to be an owner." - Deleon-Morris added, "You got to have your own agency." - The plan runs in both Spanish and English. - Nationwide Financial Firm has made developing Hispanic professionals central to its mission. - One entrepreneur who first reached out after seeing Deleon-Morris online around age 20 entered the industry, became licensed, learned sales and later led his own insurance organization. - Deleon-Morris arrived in the United States from the Dominican Republic as a teenager and started at $5.25 an hour. - Forbes Los Angeles profiled Deleon-Morris for building one of the fastest-growing agencies serving the Hispanic market. - Deleon-Morris later rebuilt after losing much of what she and her husband, William Morris, had created. - Deleon-Morris studied under Tony Robbins programs and now works with organizational psychologist Dr. Benjamin Hardy. - Nationwide Financial Firm is co-founded by Deleon-Morris and William Morris and serves families and insurance professionals across the United States. - The firm says it helps families address protection, retirement and wealth-building needs. - The firm also provides insurance professionals with training, mentorship, technology, marketing support and leadership development in English and Spanish. - The company aims to reach 1,500 producing agents and build a wider bilingual leadership structure across the United States.

Between the lines: - The strategy puts less emphasis on raw sales activity and more emphasis on habits, identity and repeatable systems. - That approach suggests the firm sees retention and leadership development as more valuable than simply recruiting more agents. - The bilingual format and Hispanic-market focus point to a growth strategy built around underrepresented communities with room for expansion. - Deleon-Morris' personal backstory reinforces the message that structure and mentorship can matter as much as credentials.

What's next: - Nationwide Financial Firm is working toward 1,500 producing agents. - The company also plans to expand its bilingual leadership structure nationwide. - Families and insurance professionals can learn more at more information. - Individual agent results will vary based on licensing, effort and market conditions.