SNACK SMART debuts fresh fruit campaign in Madrid

The EU co-funded SNACK SMART programme was presented in Madrid on Oct. 6, 2026, to Spanish trade and media representatives. The campaign aims to boost fresh fruit consumption in Germany and Spain by promoting peaches, nectarines, pears, plums and apricots as everyday choices.

Why it matters: - The SNACK SMART campaign is aimed at raising fresh fruit consumption in two major European markets, Germany and Spain. - The programme ties its message to official dietary guidance that recommends at least five daily portions of fruit and vegetables. - The campaign is built around five fruits: peaches, nectarines, pears, plums and apricots.

What happened: - The European co-funded SNACK SMART programme was presented on 6 October 2026 at the Casa de las Artes hotel, a member of the Meliá Collection, in Madrid. - The event brought together representatives of the fresh fruit and vegetable trade and distribution sector, importers, journalists and agri-food professionals. - The presentation focused on the campaign’s goals, consumer habits and the role of European fresh fruit in a balanced diet. - The event included a greeting from Pantelis Gassios, head of the Office of Economic and Commercial Affairs of the Embassy of Greece in Madrid.

The details: - Konstantinos Malakos, president of the Platanoulia Agricultural Cooperative “FROUTOPIGI,” delivered the keynote presentation. - Malakos outlined the philosophy, objectives and main activities of SNACK SMART in the German and Spanish markets. - The presentation highlighted the quality of European fresh fruit and the need to strengthen consumer awareness of its role in a balanced, varied diet. - Malakos also presented the Platanoulia Agricultural Cooperative “FROUTOPIGI” and its work in the production and marketing of fresh fruit. - The event emphasized the role of organized agricultural cooperatives in the European agri-food chain. - The evening created opportunities for professional contacts and discussion about European fresh fruit production, product quality and consumer information in the Spanish market.

Between the lines: - The Madrid event signals that SNACK SMART is targeting both industry gatekeepers and consumers, not just shoppers. - Pairing trade outreach with media coverage suggests the campaign is trying to build awareness through both professional channels and public-facing promotion. - The emphasis on official nutrition guidance gives the campaign a public-health framing rather than a purely commercial one. - The involvement of the Greek embassy underscores the diplomatic and cross-border dimension of promoting European agri-food products.

What's next: - SNACK SMART will continue for three years in Germany and Spain. - The programme plans communication and promotional activity through international trade fairs, press events, media publications, digital campaigns, informational material and point-of-sale promotions. - The campaign will keep using its official website to support awareness of the programme. - Organizers aim to encourage consumers to include European fresh fruit more often in everyday dietary choices.

The bottom line: - SNACK SMART is positioning fresh fruit as a simple daily habit, backed by EU co-funding, industry outreach and nutrition guidance.